Privacy policy

Covers the Hero EQ: Product Brain iPhone app and this website, published by HEROMINUTES, LLC. Last updated October 25, 2026.

The short version

• Your work stays on your phone. We don't keep your chats, photos, files, notes or recordings on our servers.
• You sign in with Apple the first time you open the app. The account holds your sign-in ID, the email address Apple shares and your plan, not your work.
• When an AI reads something you wrote or captured, it goes straight from your phone to the provider whose key you added (Anthropic or OpenAI), or stays on your iPhone with Apple Intelligence. It does not pass through our servers.
• You pay through Apple. We never see your card. After you delete your account we keep a small anonymous purchase record to prevent abuse, described below, and Apple keeps billing you until you cancel.
• We don't run ads, we don't track you, and the app has no analytics code.

What stays on your phone

Your decisions, conversations, library items (photos, docs and transcripts), launch checklists, projects, and settings are stored only on your iPhone. iOS encrypts the files, and you can add a Face ID or passcode lock in Settings. Keys you add (for example your own Claude key) are kept in the iPhone Keychain, on that device only. Interview recordings are transcribed on your iPhone with Apple's speech technology and deleted afterwards, unless you turn on "Keep interview recordings".

Chats, decisions, library items and launches you delete wait in a recycle bin on your phone for 30 days, with Undo, before they are removed for good. Nothing in the bin is used as context or sent to an AI. Documents you add to a project are read on your phone: their text is pulled out on the device, scans and photos are read with Apple's on-device text recognition, and no file is uploaded to be read. Feedback you are writing is saved on your phone as you type and is sent only if you tap Send.

You can erase all of it at any time with "Delete all my data" in Settings, or by deleting the app. "Delete account" erases it too, once your account has been deleted from our servers.

When something leaves your phone

Only when you ask the app to use an AI service or export something. Each service handles what it receives under its own terms and privacy policy, and we are not responsible for how those services handle it. Hero EQ has no AI service of its own at launch: your questions, photos and files are not sent to our servers. (If that changes, we will update this policy.) Our servers are used only for signing in, your plan and purchase checks, and for feedback you choose to send (see "Feedback and tool votes" below).

• Claude with your own key. Your text and images go straight from your phone to Anthropic, over HTTPS, under your own Anthropic account. We never see them. Your key is sent only to Anthropic.
• OpenAI with your own key. If you add an OpenAI key, the content of quick captures goes straight from your phone to OpenAI, over HTTPS, under your own account. Your key is sent only to OpenAI.
• Voice notes ("Talk it out"). Transcribed on your iPhone unless you have added your own OpenAI key, in which case the recording is sent to OpenAI to be turned into text. Library interviews are always transcribed on your phone and never leave it.
• Apple Intelligence. Runs on your iPhone. Turn on "Keep chats on this device" and your chats are not sent to Claude.
• Exports. Content goes to Linear, Jira or Notion only when you tap export, using the tokens or webhook you set up. Slack and email drafts are copied to your clipboard only; the copy is marked local-only and expires after 10 minutes.
• Project documents. If you add documents to a project, switch them on and ask a question in a chat for that project, passages chosen for your question go with it to the AI you chose (or stay on your iPhone with Apple Intelligence). The app shows you which passages and which AI before anything is sent, lets you leave them out for one question ("Not this time"), and lists the documents it used under the answer. Passages are picked by matching keywords on your phone, so a relevant one can be missed.
• Connections. With a key or token you add on the Connections screen, your phone talks directly to that service and not through our servers: Claude and ChatGPT for answers, Linear and Slack to read updates for projects you link, and Linear, Jira and Notion to receive an export you confirm. Updates read from Linear and Slack are kept on your phone for 30 days (Slack 14), are not sent to an AI unless you tap Summarize and then Send, and are deleted when you disconnect or unlink. Each key is sent only to its own service.
• Key pages. The guides can open a service's own key page in the in-app Safari sheet. Hero EQ cannot read what you type or see there. A key you copy from it sits on your device's clipboard like any copied text, and the Paste button reads the clipboard only when you tap it.
• Feedback and tool votes. Only if you tap Send feedback or Send my vote, and only while you are signed in: your star ratings, your answer to the "how would you like to connect an AI" question, your comment (or the tools you chose and a name you typed for "Other"), the app version and build, and your account. We store it in our database (hosted by Supabase in the United States), where only we can read it, and delete it if you delete your account. The comment is free text, so please don't put confidential work in it.
• Add to Calendar. On a launch, this opens Apple's own event editor with the launch's name and date. Hero EQ asks for no calendar permission, never reads your calendar, and sends nothing to us; the event goes only to the calendar you choose when you tap Add, which may sync to iCloud, Google or your employer.

Your account

You sign in with Apple the first time you open the app. We store your sign-in ID (a number we assign), the email address Apple shares with us (this can be Apple's private relay address), and your plan: which plan, its status (trial, active, in a grace period, ended or refunded), the trial and billing-period dates, whether the purchase was made in Apple's test environment, and Apple's transaction number for the purchase. That is all, apart from any feedback you choose to send. It is held in a database hosted by Supabase in the United States. "Delete account" in Settings removes it, except for the purchase record described below.

Purchases

The Hero EQ Platform plan is an auto-renewing subscription bought through the App Store. Apple takes the payment and shows its own purchase screen: we never see your card number, billing address or Apple's payment details. After a purchase, a restore or a renewal, the app sends Apple's signed record of the purchase, with your sign-in token, to our server, which checks Apple's signature and saves your plan on your account. Apple also tells our server when a subscription renews, fails to renew, expires or is refunded, and we check Apple's signature on those messages too. Your work is not part of any of this.

What stays after you delete your account

"Delete account" removes your account and plan from our servers and then everything on your iPhone (the same as "Delete all my data"): your chats, decisions, library items, launches, projects, saved keys and the recycle bin. Feedback and tool votes you sent are deleted with your account. It can't be undone. If our servers can't be reached, nothing is deleted from your iPhone. To prevent abuse, we keep an anonymous record of the purchase: Apple's transaction number, its dates (purchase, expiry, and when Apple refunded or reinstated it) and usage counts. It holds no name, no email address, no account ID and no content, and nothing in our database links it to you once your account is gone. We keep it so that deleting and re-creating an account cannot be used to start a second free trial or to bring back a refunded purchase. We have not set a date for deleting these records.

Deleting your account does not cancel your subscription. Apple keeps billing you until you cancel in your Apple account settings (the app's delete screen has a Manage subscription button).

This website and the launch list

If you join the launch-updates list we store the email address you type and the date. We use it once, to tell you when Hero EQ launches, and we don't share it for marketing. The website uses no cookies, analytics or advertising trackers. The database can be written to from this site but not read from it.

Contacting us

Our contact form asks for your email address, an optional name and your message. The form is run by Formspree, our form provider, which delivers it to us by email. We use what you send only to reply to you. Please don't send passwords, API keys or confidential work material.

What we don't do

• We don't sell or rent your data.
• We don't track you across other apps or websites.
• The app has no advertising or analytics code.
• We don't use your work content to train models. Your chats, photos and files are not sent to us. (What you choose to send us, such as a feedback comment, a contact message or your email for the launch list, reaches us, and we use it only as described here.)
• We don't take or store your payment details; Apple does.

Security

Connections, including feedback you send, use HTTPS. Keys stay in the iPhone Keychain. Our database limits each account to its own rows, and the server's private keys never ship in the app. No system is perfectly secure, but we built this one so what we hold is small: your account and plan record, and the anonymous purchase record.

How long we keep things

• On your phone: until you delete it or the app.
• Account and plan data: until you delete your account.
• The anonymous purchase record (see above): after you delete your account we keep it; we have not set a date for deleting it.
• Feedback and tool votes you send: until you delete your account.
• Launch-list email: until you ask us to remove it.
• Our hosting provider may keep routine server logs, such as IP address and time, for a limited period for security and abuse prevention.

Recording other people

Laws about recording conversations vary, and some places need everyone's consent. The app asks you to confirm that everyone agrees before each interview recording, but getting that consent is your responsibility.

Children

Hero EQ is built for working professionals and isn't directed at children under 13. We don't knowingly collect data from them.

Your choices

You can ask us what we hold about you, correct it, or have it deleted. Most of it you can delete yourself in the app. For anything else, or for the launch list, use our privacy request form and we'll respond promptly.

Responsibility and limits

Hero EQ is published by HEROMINUTES, LLC. You decide what to put into the app, which AI service to use and what to send or export, and you are responsible for having the right to use that material, including under your employer's policies. We are not responsible for how third parties (the AI providers you choose, Apple, the services you connect, and our hosting and form providers) handle data you send them, or for events outside our reasonable control. No system is completely secure, and we can't promise that data will never be lost, accessed or disclosed without authority. The limits on responsibility in our terms apply to this policy, and they protect HEROMINUTES, LLC and its members, managers, officers, employees and contractors. Nothing in this policy limits a right or duty that the law doesn't allow to be limited.

Changes

If this policy changes, we'll update the date at the top.

Hero EQ: Product Brain by HEROMINUTES, LLC.